Product Thinking
Complex product challenges translated into clear user journeys through research, structure, and decision-making. The focus stays on UX clarity, information architecture, and product logic that make demanding systems easier to use.
Complex product challenges translated into clear user journeys through research, structure, and decision-making. The focus stays on UX clarity, information architecture, and product logic that make demanding systems easier to use.
Products shaped as connected systems rather than isolated screens. Workflows, interface logic, design systems, and scalable structures built for clarity, consistency, and long-term usability.
Cross-functional collaboration, strategic thinking, and brand-sensitive execution aligned to move products forward with focus and consistency. Design decisions guided from early direction to delivery with clarity, cohesion, and strong judgment.

Redesigning digital commerce for two performance apparel brands, improving usability, product clarity, and conversion.

Full visual identity and print collateral, including posters, merchandise, and large-scale event graphics.

Concept product and 3D visualization of chemical product containers, exploring form, structure, and brand expression.

“I had the privilege of working with Edward for a year, during which he joined our team as Lead UX Designer and part-time co-founder. From the start, his impact was profound... Edward consistently solved challenges we had struggled with for months-sometimes even quarters-with striking speed and clarity...”
View full review on LinkedIn
“Edward brought deep expertise in UX and UI design to our team at Charge Amps and quickly made a strong impact. He helped us advance ongoing feature development while also laying the foundation for a new vision for our app, focusing on structuring and contextualising information in a more intuitive way...”
LinkedIn
“Edward is a highly professional UI/UX / product designer. He is truly excellent at his craft and he is a great team player. We all enjoyed working with him and I would recommend him to anyone.”
LinkedIn